We can help you. We have to accept that we now live in an information age and along with this progress comes the responsibility for each person to take care of and protect their own information. Do not accuse someone else of sharing or compromising your personal information when you publish the very same information on public services like Facebook, LinkedIn, Google+ or public directories. Modern technology makes it easy to access, collect and process high volumes of data at high speeds. This information can then be sold, used for further processing and/or applied towards other ends. In the wrong hands such an ability can cause irreparable harm to individuals and companies. To protect your right to privacy and abuse of your information, data protection legislation is necessary even if it means imposing some social limits on society to balance the technological progress. So remember: The PoPI Act cannot protect you if you do not take care to protect yourself.
It is important to note though that this right to protection of “personal information” is not just applicable to a natural person (i.e. an individual) but any legal entity, including companies and also communities or other legally recognised organisations. All of these entities are considered to be “data subjects” and afforded the same right to protection of their information. So this means that while you as a consumer now have more rights and protection, you and your company/organisation are considered “responsible parties” and have the same obligation to protect other parties personal information. As a company this would include protecting information about your employees, suppliers, vendors, service providers, business partners, etc.